Independent Author’s Toolbag: Self Promotion

So, I’ll preface this by saying that I hate self-promotion and I’ve got a long way to go to be good at it.  That said, it is an essential part of being successful as an author.  There are two important things to remember, however.  The first is that you will only ever sell books to your mom and your best friend if you don’t find some way to reach a larger audience.  The second is that if you alienate that larger audience, you’ll still only sell books to your mom and your best friend.

Successful authors, both independent and those who write for a big publishing house, have to self promote.  The publishing houses can put some effort into it, but it falls back to an author to make time to push their book, and to do it in a fashion that doesn’t come across as crass or whiny.

Self promotion is an art as much as writing.  Successful authors do it well, and the job of any aspiring author is to sell themselves as much as they sell their books.  What I’ve seen, however is two extremes.  Some authors hesitate to even mention that they write, to name their books, or tell you anything about their characters or stories.  This makes it hard for someone to take them seriously as a professional.  If you’re going to write, you have to have a sense of self confidence about that.

Then there’s the other end of the spectrum.  The desperate, pleading, buy-my-book barragers.  You sometimes see them at conventions, when they step out of the audience to ask the panel a ‘question’ which comes across as a shameless whine for attention.  These authors are online as well, and let me confess, when I’m bombarded by nothing but demands to buy their book or accolades of how wonderful one of their friends think their writing is… well, I either tune them out or shut them off.

So where does that leave an independant author?  There’s a variety of ways to get attention without being, well, annoying.  Establish yourself, write interesting articles, do interviews, go to conventions and get on panels (do not attempt to hijack panels from the audience, please).  Network, get to know other authors, editors, agents, and publishers.   Talk to people, not about your book, necessarily, but normal talk.  As people get to know who you are, they start to care that you wrote a book.  They might not be the target audience, but they’ll remember your name.  Word of mouth sells more books than flash banners on a website or advertising flyers in mailboxes.  Build your audience of readers, maintain your writing standards, and be sure that your writing is professional enough that you feel confident in promoting it.

Self promotion is a lot of work.  At the end of the day, whether that work pays off is as much down to you, the author, as it is to luck, or fate, or what have you.  Still, since the only other option is to establish world domination and to force people to read your books, you probably better get after it, eh?

Free Stuff: Preview from Echo of the High Kings

I’m travelling for the next week, but in the meantime, here’s a section from Echo of the High Kings, my upcoming Epic Fantasy.  I’ll post a few sections here over the next few weeks, once a week.  These sections are not consectutive, but will cover a fair portion of the overall story.  This section is from the perspective of the antagonist, Lord Hector, who later becomes known as Duke Hector the Usurper…

Hector dismounted from his horse and passed the reins to one of his men.  “You have your orders,” he said.  They stared at him for a long moment in silence.  He saw Sergeant Grel open his mouth to speak, and then close it again.

Hector gave them a stern glare.  “I will not repeat myself, go to your assigned posts.  Prevent anyone from leaving the grounds until I return.”

The fifteen men dispersed, all except Sergeants Grel and Campbell.  Hector turned back towards the door of the manor house and took a deep breath.  He walked past the pair of guards outside unchallenged.  Inside, out of the dark night, the house seemed warm and cheerful.  He heard his cousin’s wife before he saw her.  She swept into the foyer, a plump, cheerful woman who always seemed happy to see guests.  “Hector, so good to see you,” she said.  “What brings you here tonight?  Hopefully not any more of that dreary business?”

“More work, I’m afraid,” Hector said.  He forced himself to smile.  “Lord Estrel and I will need to discuss it for a few hours, I think.”

She shook her head, “Always so serious.  I can tell whatever news has you here so late worries you.  Do not take the world’s burdens on your shoulders, Hector, or it will send you to your grave early, a bitter man.”

Hector stared at her for a long moment, “I am the master of the guard, and Baron Estrel’s military captain.  It is my duty to worry, and to guard these lands for Lord Estrel, and his and your duties to defend the people of Longhaven as the Baron and Baroness.”

She rolled her eyes, “I agree, and you’ll not hear me say otherwise.  If you’ll remember, I have backed every one of your arguments with my husband.  But worry and fear will drag you down, weigh down your spirit, and will age you.  Do not forget to find time for friendship, love and even a family,” Lady Rinata said.

“Thank you for your concern,” Hector said, and felt a surge of guilt as he forced himself to meet her eyes.  “But I must speak with your husband.” He glanced at Sergeant Campbell, “The Sergeant here is from the town of Western Reach.  He’s just returned from visiting family there, I wonder if you’d care to discuss the latest from your home?”

“Why, certainly,” Lady Rinata said.  She immediately turned to the Sergeant.

Hector brushed past her, followed by Sergeant Grel.  They ascended the stairs, and then walked down the hall to the library.  As expected, he saw Captain Grayson, Baron Estrel’s personal armsman outside.  “Evening Robert,” he said in greeting.

“Lord Hector,” the armsman nodded, “Good to see you back, the Baron had not expected your return so soon.  I take it you have news about the Armen?”

“He won’t like it,” Hector said.

Grayson gave him a sad nod.  Hector knew that of all the people privy to the entire picture, Baron Estel’s personal armsman understood best the precarious state of their defenses.  Under other circumstances, Hector knew he could count on the man to provide more weight to his own arguments.

“Well, there may be some shouting,” Hector said.  “I’ll ask that you let him get over his anger without interruption.”

“More like you shout at him to get some sense in his head about this,” Grayson said with a smile.  “But I’ll take your meaning.  Sergeant Grel and I will wait out here and have a good chat while you talk with the Baron.”

Hector could not force himself to meet his friend’s eyes as he stepped past him into the library.

He found his cousin seated at the table, back to the door.  For a moment, a cowardly part of Hector wanted to do the deed then, but he had to at least try to get his cousin to see reason, one last time..

It would prove better in the long run.

“My lord,” Hector said.  His cousin waved a hand for him to circle around the other side of the table.  Baron Estrel did not look up from his book.

Hector glanced at the pile of books as he passed, and he grimaced.  He did not know how such drivel had survived since the Starborn’s arrival.  They included social programs for the poor, and extensive taxation of the wealthy merchant class to fund programs that turned productive members of society into useless drones.  Worst of the ideology, Hector thought of how he gelded the military and his policy of bribery and appeasement of enemies and barbarians.

Hector had no grasp over the history of those books, but he saw the effects on the Barony of Longhaven.  He had no desire to see the end of this particular experiment.  “My lord, I’ve just returned from meeting with my spymaster.  The Armen intend to invade with this next summer.  I have come to ask that our latest shipment of tribute be retained and used to bolster our forces.”

“What?” Estel looked up from his books.  “Hector, you can’t be serious.  I just spoke with the emissary of one of the Semat clans, who assured me that they’ve no intention to resort to military violence as long as we pay them their rightful share of wealth.  We have extorted their lands for too long, and their anger is just something that occurs naturally due to the difference in wealth between their lands and ours.”

Hector took a deep breath, “Whatever the cause, cousin, the effect will result in the destruction of the city of Longhaven and the enslavement of our people.  Hold back the tribute, and send for troops from Duke Peter, else we will face raids which my men cannot hold back.”

“No, this is unacceptable,” Baron Estrel shook his head.  “You always see so much of a threat from these people.  I don’t understand your bigotry.  You even took one of their women as a mistress!”

“I have seen what they will do, you idiot, and I am trying my best to prevent that,” Hector snapped.

“You can’t talk to me like that,” Baron Estrel rose from his chair.

“Sit down and shut your mouth and listen,” Hector shouted.  He saw his cousin’s jaw drop in shock.  He doubted that any man had dared even raise his voice in his presence.  “You have bankrupted our Barony, turned one of the most prosperous cities in the Duchy of Masov into paupers.  The Duke has requested his taxes, and I know that we’ll barely be able to pay our own debts, much less pay our dues to him.  Your father’s military program has fallen into disarray, which is why Duke Peter sent me here in the first place, to prevent Armen raids.”

“Which I have prevented.  Since we began the tribute program, no Armen have raided our lands!” Baron Estel said.  “And I-”

“Those tributes increase every year.  And no matter what, we will be unable to pay them next year,” Hector said.  “Which even the Armen realize, and so they intend to raid us and take what is left by force.”  Hector leaned over the table.  “I refuse to allow that, cousin.  I will do everything in my power to prevent it… even if it means removing you.”

“But…” His cousin paled, then he shook his head and sat up straight, “You don’t have that authority, only the Duke does, and he would not listen to you.”

“No… he wouldn’t, not with how you’ve downplayed my reports.  He doesn’t have the full picture.  I don’t have that authority… but I have that power, as your military commander.  While you have constantly belittled your guard, and undercut their loyalty to you by cutting their pay and treating them as little more than servants.”

Duke Estrel went ghostly white.  He hunched forward in his chair, almost as if he expected a blow.  “You would not dare…”

“I do not want to,” Hector said softly.  “You are my cousin, and whatever your faults, I do not wish to see you dead, much less do the deed myself.  But I will, if you force my hand.”  He met his cousin’s gaze, and for a moment, he thought he saw the man realize Hector’s own seriousness.

Then Baron Estrel sat up straight, “No, I call your bluff.  You won’t do it, not with how Duke Peter will react.  You would face execution, or worse, the Traitor’s Death.  No, I relieve you of command, Hector.  You will place yourself under house arrest, and await my judgment.  I understand the pressures you are under, and I will be lenient when I take that into consideration.”

Hector closed his eyes, “Very well, cousin.”

He drew his sword and swung it in one swift motion.  The blade slashed across his cousin’s throat, and a spray of blood fanned out across his books.  Baron Estrel fell back in his chair, and his hands grasped at his ripped throat.

“I am sorry,” Lord Hector said.  “But you left me no choice.”

He walked past the table, and to the door.  He took a deep breath, then opened it.

He saw Robert Grayson turn.  The old armsman had a moment to see Hector in the doorway, bloodied sword drawn.  Hector did not give him time to react.  He stepped forward and drove his blade into the armsman’s chest, all the way to the hilt, then caught him as he slumped.

“Why…” Grayson whispered.

“Because there was no other way,” Hector said.

He lowered his dead friend to the floor, and glanced at Sergeant Grel.  “Secure the room.  No one enters without my word.”

The sergeant gave him a somewhat shaky nod.

Hector drew the armsman’s sword.  He retraced his steps to the foyer, and found Sergeant Campbell and Lady Rinata had paused their conversation.  Estrel’s wife looked up at him with a look of confusion.  “Hector, I thought I heard something…”  Her eyes dropped to the sword in his hand.

She reacted without hesitation.  Sergeant Campbell’s hand had dropped to his own blade, but Lady Rinata whipped a hidden knife from her sleeve and drove it into his throat before he could react.

Hector gave a curse, and ran towards her.  She ran for the door.

Hector leapt off the stairs and felt something pop in his ankle as he landed in a stumble, between her and the doors.

She tried to skid to a stop, but the smooth stone tiles made her slide towards him.

Hector brought the sword up in a lunge.  She twisted to the side at the last instant, and his strike caught her through the side rather than cleanly through the heart.  She let out a shrill scream of pain, even as she whipped her blade at his face.

Hector dropped the sword and stumbled back.  He clutched at his face in pain.  He heard the doors open behind him.

He turned to find the two armsmen from outside.  They stared between him and the wounded Lady Rinata in shock for a second.  Hector used their hesitation.  He reached down and ripped the sword out of her, and spun to attack the nearest.  His sword caught the younger man before he could get his own blade out.  The other leapt to attack with a shout of alarm.

Hector blocked the strike, then lunged to run the guard through.

He looked down and saw Rinata clutch at her side.  “Why, we loved you like a brother, why would you-”

Hector thrust down with the sword.  He left it planted in her heart.

Independant Author’s Toolbag: Smashwords

As an independent author, I’m not setting in my basement cranking out books on a printing press.  That would be cool, but it’s not really feasible (Trust me, I crunched the numbers).  What I am doing is going through a variety of distributers to reach readers, mostly through ebooks.  The nice thing about ebooks is that they effectively cost nothing to distribute, and that the big publishing houses have still yet to really figure the whole thing out.

Everyone has heard about Amazon and kindle.  Amazon has their Kindle Direct Publishing, which works just fine.  Amazon is the common approach taken by most independant authors.  That said, it isn’t everything.  There are a number of ebook retailers out there, some are selective to their platforms and some have their own loyal customer bases.  How do you reach them?

I use Smashwords.  It’s not the be-all, end-all, but it does allow you to reach a number of booksellers who would otherwise be difficult to reach.  I use Smashwords to go through Smashword’s website, Barnes and Noble, Kobo, Sony’s ebook reader site, and even Apple’s iBooks.  I also distribute on Smashwords.  It is not the best platform, to be certain, but it does allow me to reach a much wider audience.

As far as pro’s and con’s… well, the positives are pretty obvious.  More platforms are reached, presumably it makes you open to a wider audience, and you can consolidate efforts spent on self-publishing (that non-trivial time spent formatting and checking for content errors).  The downsides are somewhat less obvious.  As a platform, Smashwords doesn’t seem to get sale data from the other outlets in any fashion, beyond actual payments, which you get once a quarter.  Also, if there are errors with formatting for one distributer (Apple is notorious for this), you may not find out for a month or two, while your book doesn’t get sold.  They also have issues with specific formatting errors, which if you aren’t tech-savy, can take a long time to fix.

Still… for an independant author, I think Smashwords is an excellent tool, and one that shouldn’t be ignored.  As a reader, I’ve found a very interesting selection of books there, and I’d recommend it to anyone who is looking for new authors to read.  The nicest thing about it?  Authors get 85% of the money from book sales, it seems to be the largest of any of the distributers I’ve found yet.

Oddball SF/F: Space Western

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As you might imagine, the first time I heard the term ‘Space Western’ my first thought was Space What?!?!

I mean, who wants to see a cowboy ride around a rocket?  I like science in my science fiction, thank you.

Well, I’ve since been educated a bit.  You see, there was this little show called Firefly and this nifty follow-on movie called Serenity.  That’s when I realized, that, you know, Space Western isn’t so bad afterall.  Granted, really, some SF authors have been doing this for a while anyway.  The general concept, that a frontier is a frontier, whether it be on Earth or on some distant world, has circulated throughout science fiction.  Heinlein used it quite well in a number of his stories, for example.  To be certain, it is something of wish fulfillment, that the new frontiers of space will be similar to the American West.

Still, the basic idea of transposing a time of societal change, a sense of exploration, and the tough, independent individuals is one that captures the imagination.  This is not the sterile Wayland Corp of the Aliens movies.  This frontier is a place of wild adventure and excitement.  Prospectors, priests, whores, businessmen, doctors, robber-barons, and a dozen other types populate this frontier with people we can identify with, understand, love, and hate.  Western stories are popular because of the spirit of independence, the satisfaction of a hero driven by his or her own strength of purpose and convictions who succeeds on his or her own efforts.

And of course Space Western trades in some of the traditions of western for the trappings of space.  The horse and the six gun trade out for a space ship and a blaster, but it retains the sense of exploration and the spirit of independence.  Space Western is often about the people and their stories more than it is about the technology.  And, when it comes down to it, the best stories often are.

Some excellent examples of Space Western, both old and new:  Robert Heinlein’s Time Enough for Love, Joss Whedon’s TV Series Firefly, the original Star Wars Trilogy (Han Solo is basically a cowboy and the Millenium Falcon his horse), the John Carter books by Edgar Rice Borroughs are pretty much a cowboy directly transposed into space opera.  Robert Heinlein’s The Moon is a Harsh Mistress is probably borderline as to whether you could consider it Space Western or not, but the principles are there, I think.  In any case, that is a good selection to read… and if you want more, my short story: Look To The Stars, is Space Western and proud of it.

Oddball SF/F: Steampunk

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Seeing as I addressed cyberpunk, I figured I should turn a complete one hundred and eighty degrees and discuss Steampunk.

Steampunk is, at once, a narrow subgenre and also a broadly encompasing blended genre.   It has become massively popular in recent times due to its often fantastical elements and the broad spectrum of ideas and concepts that can be pulled in.  Steampunk is often used in alternate history, creating worlds of steam-powered airships and technology driven by steam, ingenuity, and lots and lots of gears.  Some steampunk now is focused on alternate history, while other authors create entirely new worlds.  Steampunk concepts such as airships, clockwork devices, and the like may sometimes appear in more traditional fantasy novels or series.

While the science behind a lot of the technology can be pure fancy, many steampunk stories have richly developed worlds.  Often the best steampunk is characterized by a thorough extrapolation of both culture, society, technology, and at least some grasp of history.  Steampunk characters tend to be larger than life, flamboyant, and yet gentlemen are gentlemen and ladies are ladies.  At the same time, many steampunk stories feature women who stand outside of societal norms and challenge the status quo.  The central core of steampunk, however, tends to be that it is complex, complicated, often larger than life, includes lots of ponderous and even dangerous machinery… and that it is fun.

Steampunk is often about adventure and exploration, and it is very much in tune with the founders of science fiction: Jules Verne and Arthur Conan Doyle.  Those authors used elements of the fantastic as well as scientific principles of their day to write stories of exploration, intrigue, and discovery.  In a way, steampunk can be seen as a tipped hat to these earlier authors, for whom the world still contained vast and unknown secrets, where maps required people to walk the ground and survey, and when the next horizon still held undiscovered riches.

Oddball SF/F: Cyberpunk

I was reading through various forums when I came across an interesting question… what is Cyberpunk.  Cyberpunk is a subgenre of Science Fiction and Fantasy that tends to be very singular, though in today’s markets, blending of Cyberpunk with other genres has occured.  As a subgenre of science fiction, it tends to be defined by a near-future semi-dystopian world, often with post-modern aesthetics.  The characters tend to be outcasts from society, often renegades, who are often antiheroes.  The latter is the ‘punk’ part, the main characters are often societal rejects, often by choice, who have rejected the system, much like Punk Rock.

Cyberpunk is odd because it often takes an anti-technology standpoint, almost to the point of suggesting that certain technology is inherently too dangerous.  Cyberpunk often utilizes cybernetic implants, hacking, cloning, and genetic engineering, all items that our society has serious ethical questions.  Most cyberpunk stories show deliberate missuses of these technologies, often by the companies or countries which should (in theory) protect their employees or citizens from such misuse.  Cyberpunk stories are often very dark, with characters who struggle for survival rather than to effect any real changes in society or the world at large.  An important theme to much of cyberpunk is the ethical delimmas posed by technology, and cyberpunk authors are sometimes unique in science fiction for questioning the advance of technology.

William Gibson is often considered the defining author of cyberpunk.  Many of Phillip K. Dick’s novels and short stories (to include a lot of them which have been made into movies such as Blade Runner and Minority Report) are very similar in themes and setting to standard cyberpunk.

Renegades: Declaration is live

The new cover for Renegades: Declaration The third Renegades novella
Renegades: Declaration
The third Renegades novella

Renegades: Declaration is now live. It is available from Smashwords and Amazon, and will be available soon at Barnes and Noble, Kobo, and Sony.  I’m trying to do a book bomb today on Amazon, in order to bring up my author rank.  If you intend to buy Renegades: Declaration through Amazon, please buy it around 12 noon EST.  Amazon tracks sales over time, so the same number of purchases in a small window of time will put the book higher in the ratings, and will give me a better chance at getting more sales in general.

Thanks for reading!

Renegades Book Bomb!

Renegades: Declaration goes live tomorrow.   It is the third novella of the Renegades series.  For those of you who intend to buy it, I’m trying to stage a book bomb at 12 noon, EST (10 am Mountain). For those of you who don’t know what a book bomb is… it’s selling as many books as possible in as short a time as possible. As an author, book bombs are ideal because they push our author rank up on Amazon and increase our chances that we’ll get seen by more readers. So if you plan on buying the third novella of the Renegades series, help out a bit and wait until 12 noon, EST.

Below is a blurb about Renegades: Declaration:

Pixel is an engineer on the run from his own past. He doesn’t understand people and he’s focused on the things he can understand: machinery, mathematics, and design. Now he’s on the run from the alien Chxor, after he and his new friends escaped from a prison station, hijacked a ship, and managed to sabotage a lot of Chxor orbital infrastructure in the process. They’re far beyond safe human space and they’ve had to work together to survive.

Pixel has come to trust the mismatched group of humans and aliens that have become his friends. The thing is, they want to select a leader, a Captain for their crew. Pixel knows it is a bad idea… and worse, it looks like blood is about to be spilled over who might become the Captain.

It shouldn’t be Pixel’s job to solve it. He fixes problems with machines… not those of friendship, trust and leadership. But he knows if he doesn’t do something, this election might well turn into a bloodbath. Worse yet, as it calls up echoes of his past, Pixel wonders not only if he can intervene, but if he can do so in a way that will not make things worse.

The new cover for Renegades: Declaration The third Renegades novella
The new cover for Renegades: Declaration
The third Renegades novella

Cover for Renegades: Declaration

The new cover for Renegades: Declaration The third Renegades novella
The new cover for Renegades: Declaration
The third Renegades novella

Here’s the cover for the upcoming Renegades: Declaration. The novella follows the story the Renegades from the perspective of Pixel the engineer.

Pixel is an engineer on the run from his own past. He doesn’t understand people and he’s focused on the things he can understand: machinery, mathematics, and design. Now he’s on the run from the alien Chxor, after he and his new friends escaped from a prison station, hijacked a ship, and managed to sabotage a lot of Chxor orbital infrastructure in the process. They’re far beyond safe human space and they’ve had to work together to survive.

Pixel has come to trust the mismatched group of humans and aliens that have become his friends. The thing is, they want to select a leader, a Captain for their crew. Pixel knows it is a bad idea… and worse, it looks like blood is about to be spilled over who might become the Captain.

It shouldn’t be Pixel’s job to solve it. He fixes problems with machines… not those of friendship, trust and leadership. But he knows if he doesn’t do something, this election might well turn into a bloodbath. Worse yet, as it calls up echoes of his past, Pixel wonders not only if he can intervene, but if he can do so in a way that will not make things worse.

Renegades: Declaration will be available December 1st from Amazon, Smashwords, Kindle, Sony eBooks, and Kobo.

A SF Writer’s Thanksgiving

It’s Thanksgiving, a purely US holiday. I was talking with a friend of mine, an immigrant, who told me that he really didn’t get the whole idea of Thanksgiving, so he mostly just ignored it. I’ll say this, everyone has their own take on it, but for me, it’s a time to reflect on all the good things in life, to appreciate what I have. As a writer, I’m appreciative of all the books and authors that have inspired me. I wouldn’t be the person I am if I couldn’t curl up around a good book on a chill fall day.

I’m very thankful that we’ve had the great authors who inspired so much. I’m grateful that those pioneers dared to think about the possibilities. I’m grateful for Jules Verne  and Edgar Rice Burroughs who wrote the first fantastical fiction.   I’m grateful for the writers they inspired such as Robert Howard, Doc Smith, and Robert A. Heinlein, and Issac Asimov.   And I’m grateful for the science fiction writers who followed, who continued to think big, and to dream of what lay beyond the horizon.

As a writer, the important part of Thanksgiving for me is the reflection, the time spent looking at where we are and where we’re going.  Take the time today, as a reader or a writer, to think about the stories you love, and to be grateful for the people who wrote them.

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